The ________ model is any model in which a low score on one attribute can be offset by a higher score on another

In return for the endorsement of its products, FTD Florists gives the AARP (Association of American Retired People) a reduced rate on all flower deliveries. FTD also gives the AARP back a percentage of sales it makes as a result of using the AARP name in its ads. AARP members have provided information to FTD about the types of flowers they like to give and receive and on the types of occasions when they believe flowers should be sent. This is an example of a ______ between a buyer and a seller.

A. Market exchange B. Strategic partnership C. Transactional relationship D. Functional relationship E. Transformational relationship

What is the difference between a press release and a media alert?

What will be an ideal response?