The Lanham Trademark Act protects:

Which of the following is an example of a company that serves a niche market?

A) a large apparel manufacturing company that produces a wide range of products for different segments B) a software company that creates standardized supply chain applications for manufacturers C) a manufacturer who creates tools such as bolts, latches, door handles etc. for left-handed individuals D) a large multinational manufacturer of consumer products, FMCG products, and consumer electronics E) a company that manufactures denim pants for men and women of all ages

Which marketing orientation holds that firms should consider society as a whole as a stakeholder?

A) relationship orientation B) sales orientation C) consumer orientation D) social responsibility orientation E) production orientation