Which of the following is NOT one of the four main applications of data mining for marketers?
A) customer retention
B) customer acquisition
C) customer abandonment
D) competitive intelligence
E) market basket analysis
D
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If the cost estimate will be the basis for contract awards and performance reporting, it should be a ____ and as accurate as possible.
a. budgetary estimate b. definitive estimate c. rough order of magnitude estimate d. final estimate
In a shipment of containers of widgets, which of the following would be considered an implied warranty?
A) that the seller of the widgets has given an oral approval of the widgets in the containers B) that the description of the uses of widgets is mentioned in the contract C) that the widgets are of an even kind, quality, and quantity within each unit D) that a sample of the widget was given to the buyer for inspection