Personality, lifestyle, and attitudes are assessed through
A) demographic surveys.
B) psychographic studies.
C) inkblot tests.
D) examinations of census data.
E) income records.
Answer: B
Explanation: B) Psychographics include personal and psychological characteristics that serve to categorize people into groups. These categories include attitudes, personality, lifestyle, and other similar traits. For example, one psychographic group might include people with extroverted personalities.
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