A print advertisement for Bijan uses the picture of a typical grandmother with a testimony about the perfume and how her granddaughters now wear Bijan. This advertisement illustrates a testimonial execution with a(n):

When a customer feels regret after purchasing a product, she is experiencing ________

A) psychography B) a heuristic C) an operant reaction D) cognitive dissonance E) a conditioned response

A contract is formed by the performance of the requested act in what kind(s) of contract?

A) Unilateral B) Bilateral C) Both A and B D) Neither A nor B