Which of the following is a primary data collection method that relies on nonhuman devices to record consumer behavior?

A) mechanical observation
B) mall intercepts
C) ethnography
D) unobtrusive measurement
E) case studies

A

Business

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To ensure that the visual is ________, look for mistakes such as undocumented symbols and misaligned elements, and check to be sure that the message is accurately delivered

A) accurate B) honest C) properly documented D) parallel E) needed

Business

Customer order fulfillment refers to

A) the point in time when the customer has access to choices and makes a decision regarding a purchase. B) the customer informing the retailer of what they want to purchase and the retailer allocating product to the customer. C) the process where product is prepared and sent to the customer. D) the process where the customer receives the product and takes ownership.

Business