How does Disney create revenue-enhancement synergies?

What will be an ideal response?

Consider how Disney leverages its various resources to create revenue-enhancement synergies. The result of its
web of collaborative activities is a consistent stream of new revenue sources that demonstrate a direct line between
creativity in product design and financial acumen. At the same time, Disney's collaborative context doesn't specify
the forms that synergies must take; it merely reflects the principle that they should be profitable for all of the units
involved. Two movies, for example, The Little Mermaid and The Lion King, became television shows. Another, Toy
Story, was rolled out as a video game. Both The Lion King and another movie, Beauty and the Beast, became smash-hit
Broadway musicals. The managers of Disney Tokyo share best practices with managers at Disney World in Orlando
and Euro Disney outside Paris. Big Red Boat, a cruise line that specializes in Caribbean vacations, and Disney
World, which offers vacation packages in Orlando on Florida's east coast, collaborate to build traffic in both venues.
Characters from one animated series make cameos in others, and all shows are circulated through Disney's lineup
of cable- and network-television channels, which include all or part of ABC, ESPN, A&E, E! Entertainment, and
The History Channel. The voices of both live-action and animated characters circulate through Radio Disney.

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