Most media plans begin with an examination of
A) potential product placements.
B) the exact audience or circulation of the prospective media.
C) the creative concept of the ad.
D) cost per thousand (CPM) of possible media.
Answer: D
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As Marli listened to her Psychology instructor lecture, she began to question the theory in
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If your audience is favorable, which of the following is not a persuasive strategy suggested by your text?
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