Why is it essential for an organization to properly identify the channels it uses to tell its story?
What will be an ideal response?
Even if a firm has a professionally packaged, newsworthy story, the information will not be compelling if it does not reach the right person within the right media organization. Many individuals and groups disseminate all sorts of information. The key to success is reaching the correct audience ? this means knowing which media and which individuals within the media care enough about a marketer's story to spread the word.
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In a concentration strategy of foreign expansion, a company would go to ________
A) many countries very rapidly, and then build up slowly in each B) a foreign country with one product and not sell other products in that country until a target market share is reached C) a reporting system that measures performance on a regional rather than a country-by-country basis D) one or a few foreign countries and build a strong involvement there before going to other countries
Cheryl buys a life insurance policy with a two-year incontestable clause, and dies three years later. When she dies, her insurer discovers that she lied on application for coverage about her diabetes. What will happen?
A) The insurer will pay the claim. B) The insurer will void the policy and not pay the claim because Cheryl made a material misrepresentation on her application. C) The insurer will void the policy and not pay the claim based on the principle of indemnity. D) Both B and C above