Organizational purchasing differs from consumer purchasing in that organizational purchasing ________
A) is influenced more by subconscious and emotional factors
B) usually involves closer relationships between buyers and sellers
C) has lower complexity in product usage
D) lacks a formal buying process
E) is less clearly driven by economics
Answer: B
Explanation: Close relationships between buyers and sellers are common in organizational purchasing. In some cases, employees from the seller even have offices inside the buyer's facility to promote close interaction.
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