Which of the following is true about industrial buying decisions?
A) They are purely rational.
B) They are purely emotional.
C) They service both the organization's and the individual's needs.
D) Top executives are never insecure about buying products.
E) Individual needs legitimate the buying process and its outcomes.
C
Business
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At interest stage, ________ is(are) the least appropriate promotional form(s).
A. Advertising B. Public relations C. Sales promotion D. Direct marketing and interactive marketing E. Personal selling
Business
Matt's retail store offers all products at $2 less than its competitors. The store never runs promotional campaigns or offers special discounts. Matt's retail store is following a(n) ________ pricing policy
A) auction-type B) target-plus C) everyday low D) high-low E) going-rate
Business