Tau b, tau c, and gamma are available to measure association between two ________-level variables

A) nomimal
B) ordinal
C) interval
D) ratio

B

Business

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Sally purchased Brand X lotion. In comparing her perception of how the lotion made her skin feel and look to her expectations for Brand X lotion, Sally was measuring her level of ________

A) customer perceived value B) customer satisfaction C) loyalty D) demand E) customer lifetime value

Business

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Indicate whether the statement is true or false

Business