If Jose is describing chip processing speeds and memory capacity, he is describing the ________ of his firm's offering in the FABV approach

A successful differentiation strategy allows a company to do which of the following?

a. reduce the features a product has b. gain buyer loyalty to a brand c. command a premium price d. increase unit sales

Which of the following is true with regard to price fixing?

A) Price fixing is a reasonable violation of Section 1 of the Sherman Act. B) Price fixing is a process seen exclusively among sellers of goods and services. C) Price fixing is permissible as it helps consumers or protects competitors from ruinous competition. D) Price fixing also involves fixing the quantity of a product or service to be produced or provided.