Thomas was preparing a speech about the future of Social Security. Which demographic audience

characteristic has the most bearing on the material Thomas should choose for his speech?

A) age
B) sex
C) size
D) religion
E) heterogeneity

A

Communication & Mass Media

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Over-attention to the horse race of poll numbers can result in the underplaying of major issues

Indicate whether this statement is true or false.

Communication & Mass Media

What size of reward leads to the greatest amount of dissonance when someone engages in induced compliance?

a. the minimum amount needed to induce compliance b. the largest reward possible c. no reward d. the reward that matches the importance of the action

Communication & Mass Media