"______ has the aim of building mutually satisfying long-term relations with key parties—customers, suppliers, distributors—in order to earn and retain their business" (Kotler 2003).
A. Fan identification
B. Sponsorship sales
C. Sport marketing
D. Relationship marketing
Answer: D. Relationship marketing
Business
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a. true b. false
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The direct-denial method of negotiating objections is a very common approach used in the field of selling
Indicate whether the statement is true or false
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