Marketers describe the way the consumer processes information to arrive at purchase choices as ________

A) evaluation of alternatives
B) information search
C) purchase decision
D) situational factoring
E) problem/opportunity recognition

A

Business

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Studying business ethics will not necessarily

A. help you recognize ethical issues. B. help you understand the importance of ethical decisions. C. inform you concerning the impact of the work group on ethical decisions. D. describe the ethical decision-making process. E. tell you what you ought to do.

Business

Multiple optimal solutions can occur when the objective function line is ________ to a constraint line

Fill in the blank with correct word.

Business