Memories of personally experienced events and the contexts in which they occurred are called ________

A marketing research company decides to use a Likert scale to measure attitudes toward a new method of selling cars -- no-haggle pricing. Employees of the company are getting ready to begin the study by

a) writing statements related to this sales method. b) determining the number of cars sold at dealers that use this method. c) setting up cameras to record the behaviors of potential buyers on the sales lot. d) examining the advertising budgets of successful and unsuccessful dealerships.

Regarding attribution, which of the following statements is FALSE?

a. Attribution is a form of social cognition. b. Needs, preferences, and personality traits would be considered external causes of behavior. c. Whether we are right or wrong about the causes of their behavior, our conclusions affect how we act. d. We seldom know the real reasons for others' actions, so that is why we tend to infer causes from circumstances.