Win-back rate indicates:
A) the percentage of customers in group that were obtained at the same time who are still customers.
B) the probability of a customer being active or purchasing in a given time frame.
C) expected length of time a customer will remain active.
D) customers who return who had previously defected.
D
You might also like to view...
Define technical skills, human skills, and conceptual skills. How do these three skills connect with the different levels of management? How do critical thinking and decision-making skills come into play?
What will be an ideal response?
A large orchard owner in the state of Washington is interested in determining whether the mean number of bushels of peaches per acre is the same or different depending on the type of tree that is used
He also thinks that production may be affected by the type of fertilizer that is used. To test, he has set up a test in which a one-acre plot of peach trees with a combination each of 5 varieties and 3 fertilizer types are studied. In this case, the number of treatments is:A) 5 B) 3 C) 15 D) Can't be determined without knowing how many trees are planted on each acre.