Dr. Bigname claims that Product X is the best product in the world. Because of his statement, everyone buys Product X. This is an example of a(n) ________ fallacy

a. attack
b. bandwagon
c. testimonial
d. crusade

c

Communication & Mass Media

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Janet's introduction contained the following remarks:

"How many of you know someone who has tried to quit smoking, successfully or unsuccessfully? Have any of the smokers in this audience tried to quit? Well, if you have tried to quit and failed, you are among the 20 percent of Americans who have tried to quit multiple times. A few months ago I tried to quit, for the umpteenth time, but this time I made it. I'd like to tell you exactly how I made it." Which of the following statements is accurate about this introduction? a. Janet has too many devices in this introduction; the audience will be confused rather than intrigued. b. Janet shouldn't discuss her own experience with quitting smoking because it creates distance between her and the audience. c. Janet has successfully combined the introductory devices of questions to the audience, statistical information, and a personal reference. d. Janet has successfully combined the introductory devices of startling statements, reference to historical events, and illustrations.

Communication & Mass Media

Which of the following is true about surveys?

a. They are the most efficient way to identify learner needs. b. Surveys are only used electronically via email or the Internet. c. Surveys can be tailor-made to suit your specific purpose. d. All of the above are true regarding the use of surveys e. Only a and c are true regarding surveys.

Communication & Mass Media