Mass marketing is
A) advertising that permits a consumer to follow up directly by searching for more information and placing direct product orders.
B) advertising that targets a specific audience and allows the consumer to follow up directly by placing direct product orders usually through television or radio.
C) advertising targeted at specific consumers.
D) advertising intended to reach as many consumers as possible.
Answer: A) advertising that permits a consumer to follow up directly by searching for more information and placing direct product orders.
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Which of the following relationships implies that a firm's short-run cost function is linear?
A) MC = AC B) MC = AVC C) AC = AFC + AVC D) MC > AC
A compensating wage differential is
a. the difference between the wage of an individual working in favorable conditions and the wage of an individual working in unfavorable conditions b. compensation paid to an individual for working in a less desirable environment c. premium paid to a security holder to compensate him for bearing a higher risk d. Only A&B