For industrial products and services, the marketing manager can determine the customer and competitor targets by consulting product sales literature, his own sales force, and trade advertising

Indicate whether the statement is true or false

TRUE

Business

You might also like to view...

Betty Buyer discovers that the pin she bought from Sally Seller is not a ruby as Sally had claimed. She believes that Sally's misrepresentation was innocent, but she wants to get her money back. The contract remedy Betty should seek is

a. Rescission b. Specific performance c. Replevin d. Consequential damages

Business

A portfolio analysis is an evaluation of a business, product, or market with respect to market attractiveness and competitive position as an aid in identifying the most appropriate strategic plan

Indicate whether the statement is true or false

Business