Len knows little about atlases and does not want to spend the time to learn about them. However, he needs to buy an atlas to use in a school history project. Not wanting to make a poor choice, he is likely to do which of the following?
a. buy the most expensive atlas (perhaps paying too much), guessing that the price is related to quality
b. buy the least expensive atlas because most consumers believe that price is not directly related to quality
c. avoid making a decision by not buying an atlas
d. research the product and buy the least expensive atlas
Ans: a. buy the most expensive atlas (perhaps paying too much), guessing that the price is related to quality
You might also like to view...
When two products from the same company are promoted together, using one consumer promotion, it is a(n):
A) intracompany tie-in B) intercompany tie-in C) overlay D) premium
The ________ Act created the regulatory body that investigates unfair trade practices
A) Federal Trade Commission B) Clayton C) Sherman Antitrust D) Consumer Protection E) Robinson-Patman