Describe the type of customers that must be targeted during the growth stage of a product's lifecycle
What will be an ideal response?
At the growth stage, we transition from targeting early adopters to targeting the early majority. The early majority
tend to be pragmatists, people who value the benefits that the product or service offers but do not want to be
"guinea pigs" like the early adopters. Often, the market will become segmented into different customer groups at
this stage.
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The most comprehensive type of ownership of land is:
a. a fee simple estate b. a life estate c. a conditional fee estate d. a future estate
Which of the following would most likely help Gail prevent post-sale problems?
A) sending e-mails to other university groups referred to her by the client B) scheduling regular account reviews to assess the client's satisfaction C) asking the client to call her assistant with any questions D) submitting bills quickly to insure quick payment E) re-defining her service and product strategy