Line extension refers to extending an existing brand name to new product categories

If 34,000 units are 80% complete with respect to direct materials, then the equivalent units of production for direct materials are ________

A) 34,000 units B) 27,200 units C) 6,800 units D) 40,800 units

Cooperative branding is:

A) private labeling with a major brand B) placing one brand in another as a form of cooperation C) the joint venture of two or more brands in one product D) the marketing of two brands together to encourage co-consumption