Marketers must increasingly consider the special needs of traditional households because this segment of the population is growing more rapidly than nontraditional households

If Jason used mostly open-ended questions in the survey to encourage people to answer in their own words, he is performing ________ research

A) focus group B) qualitative C) experiential D) causal E) exploratory

If a female employee is given a sexual male organ shaped birthday cake and she eats the cake and files a sexual harassment complaint after the party, ________

a) participation vitiates her complaint b) cake would be considered severely offensive c) both d) neither