Which of the following theories measures attitude toward the act of buying, rather than only the attitude toward the product itself?
A) The theory of cognitive dissonance
B) The theory of reasoned action
C) The balance theory
D) The theory of trying
B
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After attending a get-rich-quick real estate seminar, an attendee wants to buy a house "cheap." The prospective purchaser makes an offer through the listing broker of $50,000, with seller financing and no down payment, on the Monroe Street house, which has an asking price of $125,000. The broker presents the offer with one of his own for $85,000, telling the owners that unexpected market conditions make their asking price unrealistic. His conduct is
a. acceptable. b. mandated. c. discouraged. d. prohibited.
In these ads, the copy touts how popular the product is among the target audience. Identify the informational appeal being used
A) feature/benefit popularity appeal B) competitive advantage appeal C) news appeal D) product or service popularity appeal