Which approach to aggregation has the goal of moving product differentiation as close to the pull phase of the supply chain as possible?
A) Information centralization
B) Specialization
C) Product substitution
D) Postponement
Answer: D
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Which of the following statements is true of a free-enterprise system?
A) Individuals do not have the right to own property. B) Individuals have the right to choose what career to pursue. C) Businesses succeed or fail on the basis of central government planning. D) Businesses are independent of market demand and competition. E) Businesses do not have the right to earn profit.
Holistic marketing incorporates ________, an understanding of broader concerns in the ethical, environmental, legal, and social context of marketing activities
A) internal marketing B) cultural marketing C) social responsibility marketing D) relationship marketing E) integrated marketing