R.A. Automobiles has been able to successfully market most of its new inventions in its target markets because of its focus on niche areas and an efficient and experienced marketing team. The success of R.A. Automobiles in launching most of their inventions is referred to as _____.
A. conversion-ability
B. product congruence
C. green marketing
D. product homologation
E. mass customization
Answer: A. conversion-ability
Business
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