Brand awareness involves connecting a brand with other positive attributes
Indicate whether the statement is true or false
FALSE
Explanation: Brand association involves connecting a brand with other positive attributes, including image, product features, usage situations, organizational associations, brand personality, and symbols. Hiring celebrities to endorse a product can be an effective tool for nurturing brand associations.
Business
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Long quotations typically have quotation marks around them.x
a. true b. false
Business
Several experiments have indicated that when the purpose of one's work is to help others, the worker tends to perform better or show greater commitment to the employer
Indicate whether the statement is true or false.
Business