Which of the following is most important in defining the brand architecture that a company uses to guide brand development?

The music industry's use of big data shows how information about buyer behavior and the overall business environment is vital to effective managerial decision making

All of the factors listed below facilitate decision making for music industry except: A) Musicians can interact with fans via social networks. B) Big data allows record executives and band managers to find patterns and discern market trends. C) Big data allows executives to see what factors "move the needle" across a variety of metrics. D) Data analytics permit record company executives to overlay information about an artist's appearance on a TV show. E) Big data helps in increasing revenues from paid downloads.

Which of the following is a primary characteristic of masculine societies?

A) assertiveness B) emphasis on group achievements C) tight social frameworks D) lack of gender bias