Since market maturity can be different from country to country, consumer sampling and coupons are appropriate for mature markets

________ is a type of validity that examines whether the measurement scale performs as expected in relation to other variables selected as meaningful criteria

A) Construct validity B) Content validity C) Criterion validity D) Internal consistency validity

Market segments that can be effectively reached and served are ________

A) measurable B) accessible C) substantial D) actionable E) profitable