Which of the following is an example of the focus generic strategy resulting in differentiation?
A) ArcelorMittal specializing in the production of steel
B) Signet Works manufacturing only disposable plastic cups
C) Land Rover specializing in the production of off-road cars
D) Lemon Mobiles concentrating on the production of low-priced mobile phones
C
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An estate administrator selling the real property of the deceased party does NOT need a real estate license.
a. true b. false
Promotional sales are an integral component of marketing effort in the United States
On the other hand, in countries with shortage economies, where the market is dominated by the sellers, consumers view sales with suspicion because they believe that the product being promoted is of poor quality. This situation displays a lack of ________. A) conceptual equivalence B) item equivalence C) functional equivalence D) category equivalence