What is product placement? What are its advantages and limitations as an advertising medium?
What will be an ideal response?
In product placement, audiences watching movies and television shows see the product in an everyday situation,
which helps gain exposure for the product as well as relate to it. Video games reach captive audiences—if they want
to play the game, they will be exposed to the ad. Product placement can be selective as well—the choice of film to
showcase the product can determine its target market. The limitations include its high cost and growing resentment
to overly aggressive product placement in many shows.
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Which one of the following statements about HMOs is not true?
a. The co-payment fee is usually higher than a PPO fee. b. In most cases, the patients' paperwork is easier to handle than for a PPO patient. c. HMO refers to Health Maintenance Organization. d. None of the above.
The cloud is defined as the elastic leasing of pooled computer resources over the Internet
Indicate whether the statement is true or false