Why is local mobile marketing so attractive to marketers?
What will be an ideal response?
Consumers who seek information about local businesses using mobile devices are much more active and ready to purchase than desktop users. In part this is because desktop searchers for local information are not in as close proximity to merchants as are mobile searchers. A recent Google survey found over 80% of U.S. consumers use smartphones or tablet computers to conduct local searches on search engines for a variety of local information such as business hours, local store addresses and directions, and availability of local information through the purchase process, and 50% of smartphone users visited a store within a day of their local search, and 18% made a purchase within a day. The survey also found that over 60% of smartphone users wanted ads customized both to their city/zip code and to their immediate surroundings.
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Why are credit cards excluded from the measure of the nation's money supply?
A) Because debt continues to accrue as the credit card is used B) Because money is not moved until the debt is paid C) Because there are few spending controls on credit cards D) Because credit cards represent a convenience, not a service E) Because only the interest paid on the credit card is considered liquid money
Before a check authorization is issued, the following documents must be in agreement, except for the
A) purchase order. B) receiving report. C) remittance advice. D) invoice.