Using the risk-adjusted discount rate method of project evaluation, the NPV for Project N is ________. (See Table 11.8)

A flighting schedule of advertising:

A) involves continuous advertising with bursts of higher intensity B) involves advertising during certain times of the year with no advertising at other times C) is level throughout the year D) involves alternating levels of advertising from high to low amounts

What is the primary disadvantage of using the straight salary approach to pay salespeople?

A) relying on annual profits B) discouraging staff loyalty C) preventing territory changes D) failing to link effort with reward