Which of the following is true with regard to rising interest rates?
A) Use short-term loans to take advantage of low interest rates.
B) Select long-term savings options to lock in current interest rates.
C) Use long-term loans to take advantage of current low rates.
D) The term of the loan option is not affected by rising interest rates.
Answer: C
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John Wanamaker, a famous retailer from the late 1800s, is credited with saying "Half the money I spend on advertising is wasted; the trouble is, I don't know which half"
Explain the marketing issue highlighted by this quote and how marketing analytics affects this issue.
Colgate-Palmolive replaced its brand management structure with a product category management structure. A manager who had once managed Colgate toothpaste now manages all of the company's dental products
Under Colgate's new system, a product category manager would have ________. A) profit and loss responsibility for all dental products B) completely different duties than the brand manager had C) less direct authority to achieve goals D) no authority over functions, other than marketing, that affect dental products E) no authority over international dental product sales