In the practice of ________, behaviorally targeted ads from one website follow an online shopper when he or she moves on to other websites
A) flanking
B) remarketing
C) cyber stalking
D) stealth advertising
E) unethical marketing
Answer: B
Explanation: B) In remarketing, behaviorally targeted ads follow users as they move from website to website.
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What does the term CPM refer to with regards to online advertising?
(a) The cost to advertise for every thousand click-throughs from a page. (b) The cost to advertise for every thousand unique visitors to a page (c) The cost to advertise for every thousand total hits to a page. (d) The cost to advertise for every hundred unique visitors to a page.
In the TOASTER MINI CASE, which of the following is most likely true of Ruth's son?
A) He is better-equipped to differentiate between ads and regular programming, even if characters from the show he is currently watching appear in the ad. B) He is more likely than an adult to imitate the behavior he sees in an advertisement. C) He is likely to see significantly fewer ads for snack foods aired during his programming than does the average adult. D) He is likely to be more skeptical of advertising than an adult would be. E) He will always recognize the difference between factual claims and puffery in advertising.