Briefly explain the four types of field sales forces Shapiro identified which are discussed in the text
What will be an ideal response?
1, Transactional field sales force: each salesperson is responsible for calling on customers in a defined territory.
2, Systems sales force: salespersons from several product groups or divisions within a company work together.
3, Major account salesforce: when important customers have multiple divisions located across the nation or world, suppliers often rely on contracts.
4, Strategic account team comprises cross-functional personnel who are permanently assigned to one customer. They may even maintain offices at the customer's facility. Their task is to manage the entire customer relationship.
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If an employee and company eventually parts ways, the HR department should do all of the following except:
A. hire the next available candidate B. provide a referral letter to the unemployment office C. host an exit interview D. modify the company's strategic plan based on employee departure information
When conducting marketing research abroad, researchers must, adopt the ethical guidelines of not only the domestic country but the host country as well
Indicate whether the statement is true or false