A researcher is interested in the anxiety that watching TV produces in children. He asks children to fill out a questionnaire. One question on the survey is 1 . How likely are you to get beat up? Very Likely Likely Unsure Unlikely Very Unlikely 1 2 3 4 5 This is an example of a
a. Semantic differential scale
b. Likert scale
c. Open-ended scale
d. Thurstone Scale
e.Guttman Scale
b
Communication & Mass Media
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The distance Americans expect when conducting business with strangers is the
A. intimate zone. B . personal zone. C. social zone. D. public zone.
Communication & Mass Media
In the mass media industries, talent is viewed primarily as:
a. artistic ability b. the ability to attract large audiences c. one’s natural ability to sing or act d. a combination of intelligence and creativity
Communication & Mass Media