Do you believe that product placement is beneficial or harmful to filmmaking? When might it be of value? When might it be less so? Defend your answers.

People from different cultures may have trouble understanding why others do what they do because ______.

a. they do not maintain eye contact b. they are using different schemata to organize and interpret information c. they do not approve of one another’s religious beliefs d. not all cultures dictate how information should be organized and interpreted

In selecting an audience to reach out to, what helps identify how a campaign communication might be tailored to a specific audience?

a. audience research b. audience size c. media cost and availability d. past audience responses