The best solution for supertype/subtype hierarchies is to just split the table into two or more
tables, with data about each of the subtypes.
Indicate whether the statement is true or false
FALSE
Business
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Shampoo marketers rate buyers as light, medium, or heavy product users. This is ________ segmentation
A) needs B) demographic C) behavioral D) psychographic E) values
Business
Considering the "crisis do's" mentioned in Chapter 17, which of the following most accurately describes the recommended overall approach?
A) stay connected B) use a sense of urgency C) stay flexible D) be prepared
Business