Describe at least one underlying cause of an ineffective PR campaign.
What will be an ideal response?
Not understanding the problem, which might result in ineffective decisions later on
during the planning stages and possibly not presenting an accurate and effective plan to
address it through PR means. Understanding the specific executable tasks and their
impacts can ensure that programs are delivered more effectively, and highlight the
value that the public relations function brings to the organization.
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John Kenney, who created BP's unsuccessful campaign to enhance its image ruefully admitted that the biggest reason it failed was that it was
A) "a false front without substance." B) "mere marketing." C) "over-shadowed by similar campaigns from other oil companies." D) "woefully underfunded for such a massive campaign."
Voting is always the best and fairest way to make group decisions
Indicate whether the statement is true or false