The practice of corporate branding is an outgrowth of ______ as a key function of corporate communicators.
a. two-way communication
b. reputation management
c. public disclosure
d. social responsibility
b. reputation management
Communication & Mass Media
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Even when cultures speak the same language, as do Australia and the United States, there can be ______ differences.
Fill in the blank(s) with the appropriate word(s).
Communication & Mass Media
Look for opportunities to link to source documents, such as letters, e-mails, and reports, so you ______.
A. don’t have to explain things in depth B. don’t have to finish writing the story C. can let your readers see what you have seen and understand what you used to create your own piece of writing D. show what a hard worker you are
Communication & Mass Media