Although personal communication is often more effective than mass communication, mass media might be the major means of stimulating personal communication

_____ refers to feelings that tend to be less intense than emotions and that lack a contextual stimulus.

A) Affect B) Cognition C) Mood D) Thought E) Reaction

Which of the following increases basis risk?

A. A large difference between the futures prices when the hedge is put in place and when it is closed out B. Dissimilarity between the underlying asset of the futures contract and the hedger's exposure C. A reduction in the time between the date when the futures contract is closed and its delivery month D. None of the above