How would you define clickstream analysis?
What will be an ideal response?
Clickstream analysis is the analysis of information collected by Web servers to help companies understand user behavior better. By using the data and text mining techniques, companies can frequently discern interesting patterns from the clickstreams.
Data collected from clickstreams include user data, session data, which pages they viewed and when and how often they visited. Knowledge extracted from clickstreams includes usage patterns, user profiles, page profiles, visit profiles and customer value.
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Which of the following is included in the normal journal entry to record the collection of accounts receivable previously written off when using the allowance method?
a. Debit Allowance for Doubtful Accounts, credit Accounts Receivable. b. Debit Allowance for Doubtful Accounts, credit Bad Debt Expense. c. Debit Bad Debt Expense, credit Allowance for Doubtful Accounts. d. Debit Accounts Receivable, credit Allowance for Doubtful Accounts.
Although the U.S. has had a longstanding agreement with ___________ after the passage of NAFTA, _________ became the United States' second largest trading partner.
A. Canada, Venezuela B. Canada, Mexico C. Mexico, Canada D. Mexico, Venezuela E. Great Britain, Paraguay