As a public speaker, what is one of the most effective methods
of creating ethos?
What will be an ideal response?
One of the best methods for creating ethos is to use and cite sources from a variety
of appropriate and current support material. If you are trying to inform your audience
about the healthiest fruits, for example, you should cite the work of nutritionists and not
just fruit growers.
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Which category do the most watched live events on television belong to?
a) Sports b) Public relations c) Corporate communications d) Politics
Answer the following statement(s) true (T) or false (F)
1 Successfully recovering from a crisis with the brand untarnished and stakeholders feeling positively about the organization is the ultimate goal of investor relations. 2. Not all crises occur over a finite amount of time. 3. Some campaigns are in a constant state of crisis due to political, economic, or other factors. 4. Large, global corporations often employ entire crisis communication teams to handle any ongoing or potential crisis. 5. Whitesville, West Virginia was faced with a long-term crisis as a result of the decline of the coal industry.