Which of the following is a potential downside to using patriotic themes in marketing programs?
A) Consumers rarely respond to patriotic marketing messages in a favorable manner.
B) A consumer's societal orientation has no visible impact on product consumption.
C) Patriotism could be viewed as an attempt to cash in on the nation's emotions.
D) Patriotic Americans may have less disposable income than reformers.
E) Mass marketing has limited appeal among patriotic Millennials.
C
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________ is the promotional tool used to build interest in or encourage purchase of a good or service during a specified period
A) A patronage reward B) A segmented promotion C) Advertising D) Public relations E) Sales promotion
Which of the following is not a reasonable justification of employee benefits from the point of view of the employer?
A) Take advantage of business tax benefits B) Retain, motivate and attract employees C) Can legally funnel disproportionately high benefits to the owners on a tax advantaged basis D) Allows freedom of benefit selection as opposed to the government mandating employee minimum benefits