A co-active approach to persuasion is most useful for

a. refuting opposing positions.
b. engaging reluctant audiences.
c. moving audiences from attitude to action.
d. cultivating a boomerang effect.

b

Communication & Mass Media

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The traditional components of the movie industry are production, distribution and promotion

Indicate whether this statement is true or false.

Communication & Mass Media

All of the following characteristics describe the benefits of assertiveness except:

a. winning more arguments b. expressing your feelings appropriately c. speaking up for your rights when appropriate d. expressing disagreement on important issues e. asking others to change their inappropriate or offensive behavior

Communication & Mass Media