When Ricco was speaking about the benefits of weight
training, he included the statements of his friend, Beau,
who got into shape with the use of free weights. This is
an example of __________ testimony.
a. hypothetical
b. statistical
c. lay
d. expert
c
Communication & Mass Media
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As you mature in your career and are called upon to give talks, the most important principle
to remember is ________. A) brevity B) depth C) expertise D) humor
Communication & Mass Media
A Red Cross worker asking for donations of blood in the conclusion of a persuasive advertisement is using a strategy known as a(n) _____________________
Fill in the blank(s) with the appropriate word(s).
Communication & Mass Media