What are the differences between "product-communication extension" and "product extension-communication adaptation" as strategies?

What will be an ideal response?

Many companies employ product-communication extension as a strategy for pursuing opportunities in the global market. It can be the easiest and most profitable strategy if all the given conditions are favorable. Companies pursuing this strategy sell the same product with virtually no adaptation, using the same advertising and promotions used domestically. For this strategy to be successful, the message must be understandable across selected cultures. This issue can be especially important in developing country markets. This is a favored strategy for many companies since it saves a lot of money, time and investment. On the other hand, there are some products which introduced outside the home market do not do very well. This may be due to the fact that consumers' perception about quality and value may be very different than domestically. It may be that certain adaptations will result in fulfilling a different need and meeting the demand of a different segment of populations. In such cases, extending the product while adapting the marketing communications program may result in market success. This strategy is referred to as the product extension-communication adaptation strategy. This is preferred because of the low cost involved in its implementation. Ben & Jerry's changed the packaging design to meet the preferences of consumers in the United Kingdom.